The Great Seed Oil Debate
Betsy Fox Betsy Fox

The Great Seed Oil Debate

The seed oil debate is fascinating because it sits at the intersection of science, social media, food politics, and genuine health concerns. Are seed oils the root of all dietary evil? Probably not. Are there potentially better alternatives? Maybe.

Consumer awareness is definitely driving innovation in the snack food industry. Companies are experimenting with traditional fats, less processed oils, and cleaner ingredient lists. Even if the health benefits are marginal, having more options is generally a good thing.

So, whether you're team seed-oil-free or team the-science-doesn't-support-the-panic, at least we can all agree that having more options in the snack aisle is pretty great.

Read More
Why We’re Bullish on Collagen
Betsy Fox Betsy Fox

Why We’re Bullish on Collagen

At Forklift Foods, we're constantly tracking what's bubbling up in the functional food space – and lately, collagen keeps crossing our radar in a big way.

Given collagen's tight connection to the beauty and fitness communities, we think it could very well be the next protein or probiotics – but it's got some interesting wrinkles that make this transition more complex than previous functional ingredient success stories.

Read More
America's Gone Snack-Crazy
Betsy Fox Betsy Fox

America's Gone Snack-Crazy

We're living through what food experts call the "snackification" of America, and it's completely changing how we think about eating. At Forklift Foods, we see it every day – retailers can't keep up with demand for innovative snacks, and consumers are getting pickier about what they're putting in their bodies between meals.

At Forklift Foods, our partner Elizabeth Karmel is in the middle of this snack revolution with the recent launch of Happiness Foods flavored sprouted pumpkin seeds. Because when America goes snack-crazy – we want to ensure everyone has access to the good stuff.

Read More
Making Butter from Thin Air, Bill Gates-style
Betsy Fox Betsy Fox

Making Butter from Thin Air, Bill Gates-style

While everyone's debating plant-based meat and lab-grown chicken, a California startup backed by Bill Gates has quietly solved a problem that could make all of that look quaint: they're literally making butter out of air and water.

Savor officially launched its commercial butter in March 2025, making it the world's first animal- and plant-free butter created directly from carbon without conventional agriculture.

Read More
Why Simple is the New Supercharged
Betsy Fox Betsy Fox

Why Simple is the New Supercharged

We're living in peak enhancement mode right now. Your morning coffee needs adaptogens, your cookies need protein, and apparently, your water needs electrolytes, probiotics, and probably a meditation app subscription. Everything has to be optimized, biohacked, and turbocharged.

Read More
Saltbox: The Warehouse Co-Working Space I Wish I'd Had
Betsy Fox Betsy Fox

Saltbox: The Warehouse Co-Working Space I Wish I'd Had

Ideas whose time has come - Saltbox is a co-warehousing and logistics company that provides flexible warehouse space and services for e-commerce businesses. Saltbox helps small brands scale with integrated logistics and workspace solutions something small entrepreuers have needed for a long time. Great idea.

Read More
Why Everyone's Going Premium…
Betsy Fox Betsy Fox

Why Everyone's Going Premium…

Premiumization is on the rise, with brands offering higher-quality, higher-priced products to boost value, margins, and customer perception, driving growth through better ingredients, design, and positioning. Flamingo Estate is an outstanding example.

Read More
Nothing Tastes As Good As Skinny Feels
Betsy Fox Betsy Fox

Nothing Tastes As Good As Skinny Feels

Let's be honest—diet food innovation is usually where CPG dreams go to die. Sure, Atkins and a few others survived, but the category is mostly a cautionary tale. GLP-1 drugs are flipping the script, though, putting satiety and weight management support front and center. Kate Moss was right!

Read More
Los Angeles Retail Safari: What Two Days of Store Visits Taught Me
Betsy Fox Betsy Fox

Los Angeles Retail Safari: What Two Days of Store Visits Taught Me

In March 2025, in preparation for Expo West, Forklift Foods partnered with Bord Bia on a retail and food service safari in Los Angeles and Anaheim to uncover new trends and retail opportunities for 10 Irish Food companies. The group visited 12 retailers and several food service locations.

Read More
Key Takeaways from Expo West 2025
Betsy Fox Betsy Fox

Key Takeaways from Expo West 2025

Expo West 2025 revealed the future of food: sharper claims, functional benefits, bold global flavors, and clean-label innovation. With tight capital, cautious consumers, and relentless cost pressures, brands have to work harder and smarter just to stay relevant. See where consumers — and smart brands — are moving next.

Read More
NYC Pizza Gets a Makeover (And It's Not What You Think) - Pizza Futures 2025
Betsy Fox Betsy Fox

NYC Pizza Gets a Makeover (And It's Not What You Think) - Pizza Futures 2025

This research which was not about just putting hot honey on a pizza, demonstrated how traditional food categories can evolve without losing their soul. NYC pizza is staying authentically NYC pizza while adapting to what consumers actually want: community, sustainability, personalization, and genuine innovation.

Sometimes the most interesting trends happen in the most unexpected places. Who knew pizza slices could teach us so much about where food is trending?

Read More