The Forklift Story
We got our start by helping others find theirs.
Forklift realized early on that there was a gap in the culinary market for emerging and small-midsize brands. That’s why we made it our job to help our customers turn their ideas into viable consumer goods that attract sales and investment. Combining our talent for branding and consumer marketing with our powerful sales and distribution connections, we help your brand grow and prosper.
Who We Are
We have deep industry knowledge. We are a team of founders, strategists, brand builders, storytellers, website designers, product developers, copywriters, trend spotters, innovators, content creators, advertising, marketing, and public relations experts, event planners, chefs and culinary experts, graphic designers, and AI leaders.
What to Expect
When you work with us, expect results. We know today’s consumer and how they make purchasing decisions. We are outcome-focused, and work with a strategic problem/solution mindset. We roll up our sleeves and help you achieve goals that move your business forward.
Our Network
We do the heavy lifting. Besides your core team, we have a network of consultants who can help with specific areas such as financial modeling, unit economics, distribution challenges, investor decks, regulatory and compliance, speed to market, co-packing, consumer research, social media scaling, activation, and sampling.
How We Work
-
Deep dive into your vision, market and competitors.
-
Build standout brands, packaging, launch playbooks.
-
Automated growth strategies, distribution support.
A Taste of Our Experience
Meet the Partners
A dynamic collaborative of curious culinary minds, marketing strategists, innovators, and brand stewards who operate at the sweet spot of craft and commerce. We're detail-oriented, best-in-class, and ever-so passionate about our work.
-
Partner
Betsy brings a unique perspective based on years of multifaceted experience - client-side/agency-side, brand management/innovation, quantitative/qualitative, domestic/international. She thrives on helping clients create crossover brands that blend artisan authenticity with mainstream appetite and turning culinary passion into sustainable business success.
-
PartnerElizabeth brings a unique perspective based on years of cross-industry expertise - professional chef/marketing strategist, culinary innovation/brand development, restaurant operations/consumer packaged goods, artisan techniques/commercial scaling. She thrives on helping food entrepreneurs translate authentic culinary stories into compelling market strategies and solving innovation challenges.
Why Forklift?
End to End Expertise
No hand-off or junior consultants, our principals are leading your initiatives.
Startup Agility + Enterprise Muscle
Move fast without cutting corners.
Proven Network
Co-packers, suppliers and buyers ready to welcome you.
Trend Intelligence
AI-powered market insights and creative edge.
Let’s Build What’s Next
If you’re raising, launching or ready to scale, we know how to move strategically and effectively.