Premiumization is on the rise, with brands offering higher-quality, higher-priced products to boost value, margins, and customer perception, driving growth through better ingredients, design, and positioning. Flamingo Estate is an outstanding example.

Let's be honest—diet food innovation is usually where CPG dreams go to die. Sure, Atkins and a few others survived, but the category is mostly a cautionary tale. GLP-1 drugs are flipping the script, though, putting satiety and weight management support front and center. Kate Moss was right!

From sustainable sourcing to ready-to-eat innovation, the 2025 Boston Seafood Expo revealed the strategies seafood brands must adopt now to stay competitive.

In March 2025, in preparation for Expo West, Forklift Foods partnered with Bord Bia on a retail and food service safari in Los Angeles and Anaheim to uncover new trends and retail opportunities for 10 Irish Food companies. The group visited 12 retailers and several food service locations.

Expo West 2025 revealed the future of food: sharper claims, functional benefits, bold global flavors, and clean-label innovation. With tight capital, cautious consumers, and relentless cost pressures, brands have to work harder and smarter just to stay relevant. See where consumers — and smart brands — are moving next.

This research which was not about just putting hot honey on a pizza, demonstrated how traditional food categories can evolve without losing their soul. NYC pizza is staying authentically NYC pizza while adapting to what consumers actually want: community, sustainability, personalization, and genuine innovation.

Sometimes the most interesting trends happen in the most unexpected places. Who knew pizza slices could teach us so much about where food is trending?