Sometimes, the most overlooked categories tell you exactly where the market is headed
Betsy Fox Betsy Fox

Sometimes, the most overlooked categories tell you exactly where the market is headed

Mayonnaise is having a moment and it’s not just a social trend or a nostalgic comeback. Across restaurants, grocery shelves, and emerging food brands, mayo is being redefined as a flavor platform, a quality signal, and a strategic brand choice. From chef-driven kitchens to premium condiments like Ayoh, Graza, and plant-based alternatives, mayonnaise has evolved from a commodity staple into a reflection of how brands think about ingredients, functionality, and consumer trust. Understanding why mayo is resurging reveals much more about where food culture and food brands are headed next.

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The Framing of GLP-1 Effects Around Weight Loss is Already Obsolete
Betsy Fox Betsy Fox

The Framing of GLP-1 Effects Around Weight Loss is Already Obsolete

The GLP-1 conversation has moved far beyond weight loss. These medications are driving a structural shift in consumer behavior; reshaping grocery baskets, retail demand, travel choices, flavor preferences, alcohol consumption, and even how people allocate time and attention. As appetite compresses, spending becomes more selective, impulse weakens, and categories built on excess face pressure while brands rooted in function, texture, adaptability, and intention gain relevance. The “Ozempic Economy” isn’t about eating less; it’s about buying, living, and choosing differently.

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The Prix Fixe Revival
Betsy Fox Betsy Fox

The Prix Fixe Revival

From fine dining to Korean comfort, New York’s three-course prix fixe menus prove clarity is the new luxury—here’s why this format defines 2026 dining value.

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From Coffee to Caviar: What Record-Breaking Luxury Foods Teach Premium F&B Brands
Betsy Fox Betsy Fox

From Coffee to Caviar: What Record-Breaking Luxury Foods Teach Premium F&B Brands

From $980 coffee in Dubai to million-dollar bottles of Macallan, today’s most expensive foods aren’t just treats—they serve as lessons in storytelling, scarcity, and authenticity. Each record-setting item, from truffles to caviar, shows that consumers are willing to pay more when emotion, rarity, and genuineness come together. For premium food brands, the lesson is straightforward: price reflects meaning.

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The Secret Ingredient to Holiday Sales: Exclusivity, Not Discounts
Betsy Fox Betsy Fox

The Secret Ingredient to Holiday Sales: Exclusivity, Not Discounts

Luxury food brands win the holidays by creating access, not discounts. Instead of blasting “20% off,” they treat loyal customers to early access, limited releases, and private offers that feel personal and rare. The goal isn’t to move product—it’s to preserve desire. When everyone else is screaming about savings, some of the smartest brands whisper exclusivity.

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Ireland’s Shepherded Success: The US Launch of Irish Lamb
Betsy Fox Betsy Fox

Ireland’s Shepherded Success: The US Launch of Irish Lamb

At the U.S. launch of Irish Lamb, award-winning Irish chef Mark Moriarty led a series of tastings in New York, presenting the lamb in dishes that bridged Irish heritage with modern technique. His menus highlighted what makes the product exceptional—its year-round grass feeding, delicate flavor, and unmistakable provenance.

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How to Build a Thriving Food Brand Community on Reddit
Betsy Fox Betsy Fox

How to Build a Thriving Food Brand Community on Reddit

Reddit is where real food conversations happen—uncurated, passionate, and deeply informed. For artisan cheese makers, specialty food brands, and gourmet producers, it’s the rare social space where expertise matters more than aesthetics. This guide demonstrates how to establish a loyal food community on Reddit by presenting yourself as an expert, not a marketer. Learn how to find your niche subreddits, share authentic value, spark meaningful discussions, and turn genuine engagement into long-term brand advocacy.

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How AI Is Unraveling 30 Years of Platform Lock-In
Betsy Fox Betsy Fox

How AI Is Unraveling 30 Years of Platform Lock-In

You handpicked every tool for a reason—Salesforce for sales, HubSpot for marketing, Mailchimp for email, Google Analytics for insight. Each best-in-class on its own, but none designed to play nice together. The result? Fragmented data, endless spreadsheets, and teams working in silos while the big platforms wait for you to give up and consolidate.

At Forklift Foods Partners, we see a different path. AI agents can finally connect your favorite tools without forcing you into one ecosystem. They pull, reconcile, and act across systems—automatically. The future isn’t about choosing between integration and independence; it’s about having both. Your tech should serve your business, not the other way around.

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The Secret Culinary Society of Seaweed
Betsy Fox Betsy Fox

The Secret Culinary Society of Seaweed

At Forklift Foods, our curiosity about seaweed runs deep. Recently, that curiosity pulled us into the cold, mineral-rich waters to understand where leading chefs are reshaping their relationship with the ocean—by reaching directly into it. Across the world, a quiet culinary movement is gaining traction. It's not about sourcing the freshest fish or rarest shellfish. It's about seaweed. And it's being led by chefs who aren't content to order it from a supplier.

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When Eating Was Simple
Betsy Fox Betsy Fox

When Eating Was Simple

We turned eating into performance metrics and lost what matters most: taste. Why the best food brands are returning to simple, artisan methods.

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Stop Guessing. Start Knowing.
Betsy Fox Betsy Fox

Stop Guessing. Start Knowing.

Most SMBs are marketing blind, creating content based on gut feelings. Meanwhile, their competitors are using audience research and social listening to make surgical strikes that hit exactly the right people, at exactly the right time, with exactly the right message. This guide will help you understand the approach and get started.

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