From $980 coffee in Dubai to million-dollar bottles of Macallan, today’s most expensive foods aren’t just treats—they serve as lessons in storytelling, scarcity, and authenticity. Each record-setting item, from truffles to caviar, shows that consumers are willing to pay more when emotion, rarity, and genuineness come together. For premium food brands, the lesson is straightforward: price reflects meaning.

Luxury food brands win the holidays by creating access, not discounts. Instead of blasting “20% off,” they treat loyal customers to early access, limited releases, and private offers that feel personal and rare. The goal isn’t to move product—it’s to preserve desire. When everyone else is screaming about savings, some of the smartest brands whisper exclusivity.

At the U.S. launch of Irish Lamb, award-winning Irish chef Mark Moriarty led a series of tastings in New York, presenting the lamb in dishes that bridged Irish heritage with modern technique. His menus highlighted what makes the product exceptional—its year-round grass feeding, delicate flavor, and unmistakable provenance.

Reddit is where real food conversations happen—uncurated, passionate, and deeply informed. For artisan cheese makers, specialty food brands, and gourmet producers, it’s the rare social space where expertise matters more than aesthetics. This guide demonstrates how to establish a loyal food community on Reddit by presenting yourself as an expert, not a marketer. Learn how to find your niche subreddits, share authentic value, spark meaningful discussions, and turn genuine engagement into long-term brand advocacy.

You handpicked every tool for a reason—Salesforce for sales, HubSpot for marketing, Mailchimp for email, Google Analytics for insight. Each best-in-class on its own, but none designed to play nice together. The result? Fragmented data, endless spreadsheets, and teams working in silos while the big platforms wait for you to give up and consolidate.

At Forklift Foods Partners, we see a different path. AI agents can finally connect your favorite tools without forcing you into one ecosystem. They pull, reconcile, and act across systems—automatically. The future isn’t about choosing between integration and independence; it’s about having both. Your tech should serve your business, not the other way around.

At Forklift Foods, our curiosity about seaweed runs deep. Recently, that curiosity pulled us into the cold, mineral-rich waters to understand where leading chefs are reshaping their relationship with the ocean—by reaching directly into it. Across the world, a quiet culinary movement is gaining traction. It's not about sourcing the freshest fish or rarest shellfish. It's about seaweed. And it's being led by chefs who aren't content to order it from a supplier.

Move beyond followers and engagement rates. Learn why food brands need deeper metrics like customer loyalty and brand coherence to survive.

Discover how oyster farmers are building regenerative food systems through collectives, vertical integration, and shared infrastructure that restores ecosystems while scaling profitably.

We turned eating into performance metrics and lost what matters most: taste. Why the best food brands are returning to simple, artisan methods.

Say hello to chocolate that's good for you! This isn't just another 'healthier' bar - it's the first chocolate ever sweetened with actual protein, the Oubli fruit, instead of sugar or weird artificial stuff.

Most SMBs are marketing blind, creating content based on gut feelings. Meanwhile, their competitors are using audience research and social listening to make surgical strikes that hit exactly the right people, at exactly the right time, with exactly the right message. This guide will help you understand the approach and get started.

The seed oil debate is fascinating because it sits at the intersection of science, social media, food politics, and genuine health concerns. Are seed oils the root of all dietary evil? Probably not. Are there potentially better alternatives? Maybe.

Consumer awareness is definitely driving innovation in the snack food industry. Companies are experimenting with traditional fats, less processed oils, and cleaner ingredient lists. Even if the health benefits are marginal, having more options is generally a good thing.

So, whether you're team seed-oil-free or team the-science-doesn't-support-the-panic, at least we can all agree that having more options in the snack aisle is pretty great.

I first encountered candy colored jarred Sea Moss at Erewhon. Apparently, this slimy flavored seaweed has officially crossed over from niche wellness circles to mainstream obsession. And judging by the numbers and manufacturers we talked to, this isn't just another health fad that'll disappear by next year.

At Forklift Foods, we're constantly tracking what's bubbling up in the functional food space – and lately, collagen keeps crossing our radar in a big way.

Given collagen's tight connection to the beauty and fitness communities, we think it could very well be the next protein or probiotics – but it's got some interesting wrinkles that make this transition more complex than previous functional ingredient success stories.

While everyone, Including me, is obsessing over $39 sea moss jars at Erewhon, a much bigger seaweed revolution is happening in food innovation. And honestly? It's way more interesting than wellness trends because it's actually solving real problems. We’re on team Algaculture.

We're living through what food experts call the "snackification" of America, and it's completely changing how we think about eating. At Forklift Foods, we see it every day – retailers can't keep up with demand for innovative snacks, and consumers are getting pickier about what they're putting in their bodies between meals.

At Forklift Foods, our partner Elizabeth Karmel is in the middle of this snack revolution with the recent launch of Happiness Foods flavored sprouted pumpkin seeds. Because when America goes snack-crazy – we want to ensure everyone has access to the good stuff.

While everyone's debating plant-based meat and lab-grown chicken, a California startup backed by Bill Gates has quietly solved a problem that could make all of that look quaint: they're literally making butter out of air and water.

Savor officially launched its commercial butter in March 2025, making it the world's first animal- and plant-free butter created directly from carbon without conventional agriculture.

We're living in peak enhancement mode right now. Your morning coffee needs adaptogens, your cookies need protein, and apparently, your water needs electrolytes, probiotics, and probably a meditation app subscription. Everything has to be optimized, biohacked, and turbocharged.

Remember when "diet soda" meant choosing between terrible-tasting aspartame or equally terrible-tasting saccharin (call out to TAB - one of my all-time favorite drinks). Yeah, those days are officially over. Bring on the pre-pro-post biotic and protein sodas.

Ideas whose time has come - Saltbox is a co-warehousing and logistics company that provides flexible warehouse space and services for e-commerce businesses. Saltbox helps small brands scale with integrated logistics and workspace solutions something small entrepreuers have needed for a long time. Great idea.